7 tips to make your short- and mid-term rental listing stand out

A well-crafted listing doesn’t just describe a property: it sells an experience. In a competitive market, even the smallest detail can mean the difference between a confirmed booking and an ignored ad. Here are 7 concrete ways to make your listing irresistible.

1. Choose a catchy and precise title

Avoid generic titles like “nice apartment for rent.” Use something more descriptive that highlights a strong feature:

  • “cozy studio with Eiffel Tower view balcony”
  • “renovated 2-room flat perfect for remote work – near Gare Lyon”

2. Highlight a key feature right from the intro

The first lines matter. Immediately mention what makes your place unique:

  • close to a landmark
  • outdoor space
  • stylish decor
  • high-end equipment

3. Use professional-quality photos

Bright, sharp, well-framed images greatly increase click-through rates. Either invest in a professional shoot or follow these tips:

  • natural light
  • wide angles
  • spotless space
  • light editing (no misleading filters)

4. Structure your description clearly

Use short paragraphs and bullet points for easy reading. Include:

  • layout and number of rooms
  • key amenities (wifi, washer, air conditioning…)
  • main rules (non-smoking, no pets, etc.)

5. Match your tone to your audience

If you’re targeting business travelers, keep it clean and efficient. For tourists, go with a warm tone and inspire the journey.

6. Optimize your listing for search

Use keywords that travelers are actually searching (e.g. “short-term rental Paris 15,” “flat with terrace Nice”). These should appear naturally in the title, intro, and description.

7. Anticipate questions and build trust

Include practical info to reassure and convert:

  • check-in and check-out times
  • accessibility (elevator, floor, parking…)
  • key handover details
  • who to contact if needed

A well-written listing doesn’t just inform – it convinces. By applying these tips, you’ll increase your chances of turning each view into a reservation.

Want to take it a step further?
Our team at B’Your Home can help you craft and optimize your listings to boost your bookings. Reach out to us today!

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