Reducing rental vacancy: 7 practical strategies to maximize occupancy

Every day without a tenant represents a direct loss for a property owner. Rental vacancy is one of the main obstacles to profitability in real estate. Fortunately, there are simple and effective solutions to minimize its impact. Here are 7 actionable levers to activate.

1. Anticipate departures from the moment of booking

As soon as a tenant books a mid-term stay, prepare for what’s next:

  • Automatic follow-up at D-30 for a possible extension
  • Early publication of the listing on platforms
  • Real-time visibility on your booking calendar

2. Improve online visibility

The more your property is seen, the more it gets booked:

  • Multiply platforms (Airbnb, Booking, Leboncoin, etc.)
  • Regularly update your photos and descriptions
  • Collect as many positive reviews as possible to improve your ranking

3. Offer flexible stay options

Lower the minimum stay duration when possible. Offer personalized options:

  • Check-in/check-out on request
  • Discounted rates for long stays
  • Acceptance of pets or babies depending on your property

4. Adjust pricing in real time

Rigid pricing can discourage bookings. Use dynamic pricing tools or adjust manually according to:

  • The season
  • Local competition
  • Length of stay
  • Local events

5. Enhance the guest experience

A satisfied guest will return or recommend your property. Focus on:

  • Communication before and during the stay
  • Welcoming (self check-in or personal greeting)
  • Personalized touches (coffee, city guide, etc.)

6. Target business travelers

Business travelers often seek stable, comfortable mid-term stays. Think about:

  • Posting on B2B or specialized platforms
  • Highlighting a workspace, high-speed wifi, and quiet surroundings
  • Offering clear invoices and rental agreements

7. Delegate to a professional property manager

At B’Your Home, we combine multi-platform distribution, optimized pricing, responsiveness, and premium guest services. Thanks to professional management, we reduce rental vacancy for our clients while ensuring high guest satisfaction.

A smart rental strategy means fewer empty days and more income throughout the year.

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